Public Relations intern | Wilson Hartnell (WH)
Intern Job Spec | Wilson Hartnell (WH)
An intern at WH will have a keen interest in public relations, writing and the media and influencer
landscape and will be looking to kick start their career in the PR world. Previous work experience will
be a benefit but not mandatory. The contract for an intern will be for 12 months with the potential to
progress to Account Executive - this will depend on how well the individual develops as an intern.
Account Management
Under the supervision of an Account Executive or Account Manager an Intern is expected to:
? Perform day-to-day client account work which will normally include: media monitoring,
drafting a wide range of written materials, assisting in co-ordinating events and developing
and maintaining client and media contacts.
? Be fully familiar with WH’s communications plans for client accounts and get to understand
each clients’ business, PR objectives etc.
? Act as a liaison between outside suppliers (graphic designers, photographers, A/V houses,
etc.) and, as appropriate, other internal and external audiences (e.g., employees, media,
interest groups).
? Meet and communicate with all colleagues and suppliers in a professional, positive and
appropriate manner.
? Be generally familiar with the work of other account teams and other Ogilvy businesses in the
building.
? Be aware of the full range of resources available throughout the company.
? Draft sound, credible documents such as client memos, contact reports, news releases, case
histories, backgrounders, brochures and other materials – paying attention to proof reading.
? Maintain up to date media lists.
? Work towards developing media relations skills by having a strong working knowledge of the
media and their needs.
? Contribute informed suggestions, as well as creative and effective answers during team
brainstorms.
? Be eager to think of solutions when problems arise.
? Be digitally and social media savvy and demonstrate real and tangible outcomes in this
regard.
? Maintain professional files on computer.
? Be familiar with Word, Excel, PowerPoint and Internet search engines.
? Assist in organising photocalls, press conferences, media briefings, media tours.
Business Development
? Contribute to regular/annual client presentations by assisting with brainstorming and
research of ideas, preparing cost estimates and production of presentation materials eg on
PowerPoint.
? Contribute to the development and presentation of new business programmes for potential
and existing clients as requested.
? Study and become familiar with programme strategies and implementation tactics.
? Begin to build his/ her presentation skills.
Initiative & General Management
? Balance his/her workload and tasks and promptly communicate any difficulties in time
management or delivery to their immediate manager.
? Communicate effectively with team members to reliably implement assignments on budget
and on deadline.
? Demonstrate solid teamwork capabilities.
? Operate with a degree of independence but know when to seek the advice of more senior
team members.
? Use sound judgment to anticipate, and take action to avoid, potential workplace and client
issues.
? Assist his/her colleagues in problem solving.
? Proactively seek and share information with colleagues and clients eg media changes.
? Participate actively in team, staff and client meetings
Financial/Administrative
? Adhere to WH’s and Ogilvy accounts systems e.g. recording of post, taxis and other expenses
consistently and honestly.
? Demonstrate a willingness to understand budget development and budget monitoring.
? Contribute to budget development by negotiating with suppliers.
? Complete timesheets daily and otherwise act in accordance with company policies and
procedures.
? Manage own time for optimum productivity and maximum billability.
Professional & Personal Development
? Understand and respect the values and work ethic of the company and be happy to
incorporate this in his/her day-to-day behaviour.
? Take initiative in building her/his own skills and knowledge by seeking out appropriate training
opportunities and courses.
? Continually seek out new ways to learn and improve skills.
? Take personal responsibility for own career development and proactively pursue
opportunities for enhancing his/her involvement with, and contributions to, the client
accounts, fellow team members and the WH consultancy.
Please email CV to: kate.whelan@ogilvy.com